Sara is a seasoned strategist with 15+ years in technology startups and currently a Doctoral Researcher in Cyber Diplomacy. As the Founder of Unboring, a marketing company focused on cybersecurity growth, she helps security brands cut through the noise. Previously VP of Marketing at a cybersecurity startup, she helped secure one of the largest seed rounds in the UK, earning recognition from VentureBeat, Business Insider, and SkyNews. She also spearheaded UK marketing for Stuart through its acquisition by DPDGroup and launched a global IoT partnership with Microsoft. As an advisor and speaker, Sara supports accelerators like Cyber Runway, Barclay’s Eagle Labs, and NCSC for Startups.