The question is whether it’s still changing behaviour, or just generating better metrics.

In this session, Neil Frost, CEO of Bob’s Business, shares hard-earned lessons from two decades at the frontline of security awareness. Not tools. Not theory. Patterns.
Neil will explore why mature programmes often plateau, how box-ticking quietly replaces judgement, and what genuinely high-performing security cultures do differently once the basics are “done”.

This is a candid session for security teams who already know awareness matters and want it to actually hold up over 20 years.